Optimize your Branding

Optimize your Branding

When you setup your Drive CX account with our comment card builder, you were asked to drag and drop an image for an Opening, or Branding Image and a Closing, or Advertising image and choose a color to create a custom branded comment card.    Now is a good time to revisit your choices and update your images to optimize your branding opportunity.

The Opening page is an opportunity to strengthen your brand with an image that speaks to the experience you are trying to  create for your customers.  Does the image and the wording reflect your “brand personality”?

The Closing page is a chance to catch your customers’ attention with something they would come back for – a new product, promotion, or upcoming special event.

Opening Messages

Put your company’s best foot forward with a powerful opening to your comment card.  Everything entered here will appear on the first page of your comment card.

At the top left, you’ll find the “Comment Card Opening Title”. This displays in a bar along the top of the comment card itself.  Echo your brand voice. You can say things like, “Tell Us How We Did Today?”, or “Thanks for Joining Us”.

Below that the “Comment Card Opening Message” appears. Create a personalized message inviting your customers to share feedback, like “We value your feedback, can you take a minute to share your experience”.

If you are collecting feedback on your payment device, customize your “Submit Rating Button For Payment Devices” on the next line. For example: “Complete and Pay Now” will appear on a button that submits a five-point rating and initiates payment.

Following that you’ll find a text input field for something we call the “Quick Score”. The “Quick Score” is a five-point customer satisfaction rating. It is a quick and candid way to gather a customer’s overall impression of each visit.  The descriptions of each rating are customizable. For example, you can change 5 from “Excellent” to “Amazing”. Be careful not to change the intent of the description, or we won’t be able to compare you to industry benchmarks.

The bottom left area pertains to surveys delivered on a tablet. In this case, you can use the IP addresses field to only accept feedback from specific locations. If specifying more than one IP address, separate each IP address with a comma.

To the right you may upload an image to appear on the first page of the comment card. Choose an image that is engaging, and reinforces your brand.  Images should have a “landscape orientation”, less than 700px wide, and approximately 250px tall.  Click “Choose File” to upload your image. Click “Save Changes” and the image preview area will update. If you’ve uploaded an image previously and would like to change it, hover over the image to display “View Image” and “Delete”. Click “Delete” to remove the image and then click “Choose File” to upload a new one.

Next, choose a highlight color for the comment card header and buttons. Click “Save Changes” on the bar at the bottom of the page to save your changes.  Choose a color that represents your brand and compliments your images.

View your changes by clicking on “Share” and then clicking on either the Web or Tablet comment card https://drive.bi” short link.  The “Web Comment Card” is formatted for viewing on an internet browser, and the “Tablet Comment Card” is formatted for viewing on a tablet device.

More information on “Share Links” can be found in Get Customer Feedback.

Closing Messages

An effective closing image thanks your customers for coming and incentives them to come back to try a new product or take part in a promotion or event.

Choose images with landscape orientation that are less than 700px wide, by approximately 250px tall.  Click “Save Changes” on the bar at the bottom of the page to save your changes.  Click “Choose File” to upload your image. Click “Save Changes” and the image preview area will update. If you’ve uploaded an image previously and would like to change it, hover over the image to display “View Image” and “Delete”. Click “Delete” to remove the image and then click “Choose File” to upload a new one.

Enter your thank you message and change your closing messages to relate to your image and incentive.

If you are delivering your comment card on a personal device, you’ll want to check the box next to “Suppress “Start A New Comment Card” button” to remove this option.  The “Web Comment Card” invite your customers to join you on Social Media with the Social Media title and message.

View your changes by clicking “Share” and view on either the “Web Comment Card https://drive.bi” link, or the “Tablet Comment Card https://drive.bi” link.

Keep the communication going by thanking every customers who gives feedback.

Find out how – GO TO THE NEXT TUTORIAL

Change Your Questions

Or, if you prefer, go to the complete Drive CX Learning Guide.

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