What this Guide to Building your Marketing ROI Playbook will cover:
- How to set realistic marketing ROI targets for your company
- How to send highly relevant personalized promotions that increase customer value
- How to segment customers to leverage marketing automation platforms with targeted campaigns
- How to choose marketing channels and establish marketing budgets
- How to calculate and track marketing ROI by campaign
- And, most importantly, how to assemble your successful practices into your own Marketing ROI Playbook on how to predictably influence your customers’ buying behaviour
So if you’re serious about optimizing your marketing returns, click on the link below. We’ll ask you a couple of quick questions to help us understand what’s important to you and send you the PDF.
For over 23 years, I have been applying the principles of Total Experience Management (TXM). Starting with my own retail, restaurant and food distribution businesses to realize 20% growth and 2-3 x industry average profits. Today, I work with C-level executives of successful chains that want to leverage digital engagement and experience management to create fanatical brand loyalty that drive sales and profits.
I’m here to help. If you would like to chat, feel free to book a time.